Marketing Objectives And Strategies In IKEA Environment Analysis - 275 Words

Marketing Objectives And Strategies In IKEA: Environment Analysis (Research Paper Sample) Content: MARKETING REPORT FOR IKEA NAME INSTITUTION MARKETING STRATEGIES AND CHALLENGES IN IKEA Introduction IKEA is a company that began in 1943 as a furniture producer and today it has risen to a worldwide successful network of supplies of various goods due to its exceptional retailing concept. This essay is going to discuss the serious issues faced by IKEA and the main activities happening inside the company. It is a Swedish based company that has now grown to a multinational seller of not only furniture but also electrical appliances, home accessories and small motor vehicles. It was founded by Ingvar Kamprad an entrepreneur who in the year 2013 was listed among the world’s richest individuals. For many years IKEA has been providing the consumers with high quality as well as cost friendly products globally. According to a case study prepared in Helsingborg, Sweden in 14th of November 2005, the greatest challenge of any fast growing company is the criteria to keep its core founding values alive. Kampard trained and tutored the managers of IKEA on how to run the company. This is a role they have been undertaking excellently as it has been evident through the continuous growth of the company. However, the company’s culture may fade gradually due to disappearance of direct links between kampard the founder and the current managers CITATION Ral10 \l 1033 (Strauss, 2010). The existence of wide range of differences between the United States citizens also poses special challenges for IKEA in the American market. The marketing faults were also noted when IKEA had set-up store displays wrongly in the USA. The day to day emergence of firms that are posing a great competition t o IKEA as well as the challenges posed by hybrid strategy are some of the many justifications that this company needs to prioritize on its marketing issues. External Environment Analysis This is a consideration of the relevant essentials which are external to a company. The external environment factors dictate the degree of performance of any organization. For the case of IKEA, this analysis involves opportunities and threats that face this company CITATION Wil13 \l 1033 (William M. Pride, 2013). This analysis enables marketers to take advantage of the external opportunities and hence reduce the effects of possible threats. Marketing objectives The main objectives of IKEA in the marketing field is to maintain and capture more customers in three of the fastest growing furniture markets namely china, Russia and USA. This is achieved by providing many stores in these states as well as maintaining high quality goods at a friendly cost not only in these states but also to other countries that have a good customer base CITATION Joa12 \l 1033 (Joachim Zentes, 2012). The basis of this company’s marketing objectives is to provide a wide range of cost friendly, well designed home furniture, electrical appliances as well as small size vehicles. This will help to attract more buyers. IKEA is a social responsible company, according to the out comers and co-workers since it bears a global vision to â€Å"create a better everyday life for the many†. These objectives are specific since they have detailed information that is adequate to pinpoint opportunities and challenges in marketing of IKEA products. They are also measurable, in that there are records of the number of stores in each country and an increase in customer base can be measured by the total sales in each store CITATION Sus10 \l 1033 (Susan Segal-Horn, 2010). This helps the managers decide on the number of stores to be added in each country as well as the most common items. The information acquired should be used to improve the company’s number sales if the objectives are to be actionable. The marketing objectives also should be relevant in that they can be applied to solve specific challenges that a marketer faces. However, these objectives have to be reviewed after a given period of time so as to make them time-bound. IKEA’s marketing objectives have to be reviewed since its objectives some years ago need to be improved to counter the latest challen ges. Segmentation, Target Market(s) and Positioning Segmentation is the process of diving up the homogeneous clients in the market, into smaller mixed groups of customers. Very powerful marketing results can be achieved by segmenting the market. Therefore, to influence primary market customers there must be clear strategies. Grouping the clients based on their reaction programs, benefits and services can result in huge growth of sales. IKEA impressively benefits from segmentation CITATION Ral10 \l 1033 (Strauss, 2010). The company targets a certain group of people comprising of young stylish people whenever it develops a new offer to the marketplace. This is a segment that mixes both the psychographic and demographic segmentations. Demographic segmentation involves diving of customers into heterogeneous groups on the basis of characteristics such as income, age, occupation, gender, race, family status, nationality and level of education CITATION Wil08 \l 1033 (William Pride, 2008). Psychographic segmentation is the definition of segments according to activities that the customers carry out as well as their hobbies and interests. IKEA is known for having stylish and innovative furniture, and therefore its marketing strategy should be targeting the segment of individuals that value style. These are people aged 18-35 years CITATION Joa12 \l 1033 (Joachim Zentes, 2012). Research shows that it is the young couples and college students that have made IKEA famous. IKEA’s mission statement states that the company aims at offering â€Å"wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them† (http://franchiser.ikea.com). Recent surveys have indicated that target markets yearn for goods that are stylish, reasonably priced, convenient, clever and looking great. In order to maximize the value exchange, IKEA should always ensure that the needs of its target market are fulfilled. IKEA marketing mix PRICE Value is the basis of pricing for IKEA since there are fair prices and no-frills pricing. Products are designed, the company sources the raw materials and manufactures the products which are immediately distributed to the company’s stores and sold by retail. The framework here has no-frills hence low cost on the products. However, home delivery is a service available for customers at an additional cost CITATION Wil13 \l 1033 (William M. Pride, 2013). PRODUCT IKEA produces a variety of furniture for living rooms, children rooms, bedrooms and kitchen. These products include fabric sofas, arm chairs, leather sofas, shelves, sideboards, coffee tables, sofa beds, TV and DVD storage and book cases and many more products. Each product is subdivided again into segments, like in the case of children bedrooms there are beds, play accessories. Nursing equipment and changing tables. IKEA has been changing the scope and quality of its products with change in environment by innovating brands that have been always fresh. This has been aided by the company’s ability to not depen...

Hot Topics to Write a Research Paper About Trademark Law

Hotly debated issues to Write a Research Paper About Trademark LawTrademark law can be portrayed as the law that administers the utilization of a particular name. A trademark law is a type of licensed innovation. It gives a way to distinguishing the root and responsibility for mark. Along these lines, it is an expansive territory of law that envelops numerous significant issues.A trademark law can be comprehensively isolated into two classes: necessary and non-mandatory. Obligatory trademark laws are not controlled by rule, yet rather are administered by explicit rules that were passed by Congress. A mandatory trademark law by and large has the accompanying necessities: that the imprint is enrolled; that the enlistment is substantial; that the enlistment is endorsed; and that the endorsement is legal. When an imprint is enrolled, the proprietor must utilize it regarding their merchandise and ventures, or face lawful action.Under a necessary trademark law, there are extra prerequisite s that must be met so as to enlist the imprint. These prerequisites incorporate the need to record a starter application with the United States Patent and Trademark Office, just as the installment of a charge. Likewise, the proprietor of the imprint must give composed notification to the USPTO and demonstrate their identity.Other than the necessary trademark law, a few states have set up an 'against weakening' law that expects organizations to quit utilizing a trademark in the event that it gets equal with another imprint. This enemy of weakening law disallows organizations from making a quick market for an imprint by rivaling it in the commercial center. Hostile to weakening laws are regularly utilized by trademarks proprietors, yet they do represent a danger to business people who are attempting to ensure their organization's name. This danger can make numerous organizations abandon ensuring their image and permit others to assume control over their mark.Another questionable part of trademark law is the supposed Uniform Domain-Name Dispute Resolution, or UDRP. This Uniform Domain-Name Dispute Resolution Agreement by and large directs the utilization of space names. Some area name enlistment centers deny registrants from enrolling a trademark that they might want to be related with. For instance, a site proprietor may enroll a space, for example, area list.com, however would not have any desire to be related with area list.com.The Uniform Domain-Name Dispute Resolution for the most part works by the enlistment center accepting a protest that a space name is as of now being utilized by another person. Endless supply of a grievance, the recorder upholds an arrangement of 'cleansing' a space name if the registrant has enlisted the trademark without appropriate authorization.This implies that recorders can't enlist an area name that is additionally being utilized by another person without first getting approval from the registrant. The Uniform Domain-Name Dispute Resolution approach is generally maintained in court, yet not generally. On the off chance that the court decides for the complainant, the enlistment center must expel the name from their framework. The most widely recognized approach to manage an objection is to have the registrant send a letter to the enlistment center saying they consent to expel the name if and when the recorder gets a reaction from the complainant.To close, trademark law can be very perplexing. A decent legal counselor with significant experience can assist with composing an exploration paper about this region of law.

Get the Scoop on Research Hypothesis Before Youre Too Late

<h1> Get the Scoop on Research Hypothesis Before You're Too Late</h1> <h2> What You Should Do to Find Out About Research Hypothesis Before You're Left Behind</h2> <p>In expansion to that, you need to submit to the standards of subjective source references. There are numerous sorts of research question that relate to different sorts of research. A graphic quantitative research needs numerous amounts of enlightening examination inquiries in contrast with other research techniques. Furthermore, the factors portrayed are the imperative components in the review. </p> <p>Open-finished inquiries are oftentimes used in subjective research. As expressed already, the exploration question must layout an undeniable assignment that you have to wrap up. It expresses the particular issue or issue that your task will concentrate on. Among the three sorts of research questions, easygoing examination questions have all the earmarks of being more demanding.</p> <h2> What You Can Do About Research Hypothesis Starting in the Next Five Minutes </h2> <p>A look into question shapes the base of where you're going, accordingly we need to make an incredible research question. In the event that conceivable you have to likewise get an idea of what sort of promoting they'd be receptive to. As since a long time ago it is connected to your particular locale of study, it should be destined to be the correct subject for you. Regardless of whether a particular research paper point is getting a lot of buzz right now or other people appear to be ke en on expounding on it, don't feel enticed to make it your theme in the event that you don't really have some sort of enthusiasm for it moreover. </p> <h2> The 5-Minute Rule for Research Hypothesis</h2> <p>Writing a brilliant research relies on how well understudies may detail an extraordinary working exploration question. Understudies ought to make sure to remain with just a single noteworthy point should they have to compose lucidly. A few understudies find that it's less complex to compose the presentation after the exposition is finished and they comprehend what the whole thesis presents, while others should start the presentation from the get-go in the creative cycle to have the option to have some thought of the bearing of the endeavor. Understudies, scholastics, and friends pioneers partake in research to obtain basic comprehension about specific points they don't see well. </p> <h2> Top Research Hypothesis Secrets </h2> <p>A 2- sided theory should be utilized except if there's an extraordinary support for utilizing a 1-sided speculation. A genuine physical trial is typically required to affirm (or to develop the likelihood) that a theory is precise. Not a wide range of research request a speculation. </p> <p>Therefore, the development of the theory is just the beginning of the strategy for mental research. The absolute initial step before building a speculation is an intensive survey of ebb and flow writing regarding the matter of research. Some earlier examination should be possible by specialist so as to deliver speculation a testable one. </p> <p>Research objective The fundamental target should be combined with the theory of the investigation. There are certain scales on which we test our speculation in the occasion the theory isn't quantifiable the researhcer can't test the significance of the theory. </p> <p>The complexity of the relative research could be raised by the amount of ward factors. It is a tedious procedure that will take up a decent lump of your planning time for any work. The investigation is certainly generalizable as it very well may be finished anyplace who has any gathering. For instance, let a key report need to ask into the impacts of hierarchical factors on work fulfillment of laborers. </p> <h2>The Argument About Research Hypothesis </h2> <p>Determine the prerequisites Before you're ready to build a brilliant research question you will need to settle on the requests of your task. In the event that you've endured a huge business related injury, we are here so as to assist you with exploring the confounding laborers' installment framework and make certain your case is taken care of correctly.</p> <p>A part of the development found in the web review field came at the expense of phone look into. No exploration can be run appropriately except if there's some concentration inside it. You may very well observe the issue is now tackled or is close enough that it is conceivable to draw a few surmisings for your business without the additional costs identified with new research. </p> <p>Generally, sociology inquire about, a logical research, applies comparable research techniques precisely the same as different assortments of research like promoting research that is natural with both quantitative procedure and subjective system, clinical research that is stressed on explicit zones like pharmaceutical, synthetic, human services look into, etc. Applicant, and it's currently time to complete your thesis as an approach to graduate with a doctorate in your general vicinity. The analyst should focus on the particular locales of the exploration. </p>

Essay Topics Releted Social Tips

<h1>Essay Topics Releted Social Tips </h1> <p>Generally, the main driver of such technique for direct and treatment of various individuals originates from numbness, the nonappearance of regard, and bias. Each human services organization needs social laborers for children, ladies, and men, that are out of luck. You might need to fuse a compact history of plastic medical procedure and why it has gotten so normal. Should you glance around, you're watch social difficulties that influence society every day. </p> <h2>Details of Essay Topics Releted Social </h2> <p>High income disparity makes flimsy political air. Different people point to media and cultural weights. Preferences and entanglements of e-banking 11.</p> <p>Other thoughts may remember the fabulous discussions for states wanting to include betting to raise the entrance to employments, or in the occasion the present financial conditions have changed the qualities in the US. You may limit this wide theme to discuss destitution in your locale or a specific district. Anyway, you may compose a pugnacious paper on the issues that outcome from destitution in the general public of a specific country. Neediness This 4-page paper talks about destitution in the USA and the way that it positions to different nations all through the world. </p> <p>As an understudy, you're not yet an authority inside this zone of study. For example, you can pick a subject for basic, center, or higher school. In the first place, you get the opportunity to secure an extraordinary evaluation and a wealth of information at school. Impact of cricket in the presentation of softball sports. </p> <h2> What You Should Do About Essay Topics Rele ted Social Starting in the Next 10 Minutes </h2> <p>Writing quality expositions is the vital job of our administrations. Other than the news segment of the destinations, a huge piece of the posts are exceptionally immaterial and irrelevant to our reality. You should give your perusers enough data all together that they completely acknowledge what you're expounding on. There are loads of issues, even on your own grounds, that should be resolved.</p> <p>The constructive outcome on correspondence certainly beats the negative and makes it very helpful. This business investigate program will be convenient to me to have the option to discover information on look into on the specific subject and it'll pass judgment on my ability to discover information in doing research. The extraordinary thing about our administration is you may download Social science Assignment models for nothing out of pocket. Any site that empowers social association is believed to be an inform al communication site (Schurgin O'Keeffe, Clarke-Pearson). </p> <p>Hence, in the event that you think banking articles are exhausting simply like your association examines are, at that point you're presumably off-base here. Banking articles can be genuine enjoyable to play with on the off chance that you have a complete comprehension about the train and have distinct fascination for composing, so should you believe that you can't compose respectable financial papers than again you're mistaken. Prologue to web banking 4. History of web banking 6. </p> <p>Pick a captivating paper point, and you will start getting a charge out of it. At our article help, expositions are constantly conveyed in a short second. You must create an educational article. Instructive articles are to some degree progressively unmistakable. </p> <p>A wonderful research paper consistently begins with a prevalent subject. All things considered, there are different social work exposition subjects understudies may expound on. On the off chance that you'd like superb paper article models, contact us here today and we will do our absolute best to flexibly you with the most reasonable assistance. Understudies are mentioned to peruse a set up chip away at social hypothesis, to investigate it and afterward to form a critical exposition about it. </p> <p>At whenever you discover yourself feeling charmed by an individual's paper or article, investigate it. The essential objective of subject decision for a proposition article is to exhibit the thought can be instituted practically speaking. Since there are various issues that can be handled in a social work paper, we've limited a few subjects that may handily be talked about on your absolute first attempt. Alright, presently you have the basics about how to settle on an instructive article subject, we should delve into some astounding thoughts! </p>

Writing An Essay - Reflecting On Your Perspective

Composing An Essay - Reflecting On Your PerspectiveAlthough composing an exposition isn't a test in itself, a great reflection article can enable an understudy to pick up consideration for their paper. In addition to the fact that this benefits the understudy it advantage the school as the school won't disregard the student.In request to compose a paper well, the understudy should initially comprehend the benefit of composing a reflection exposition. The goal of composing such a paper is to give the peruser knowledge about the writer and the author. Since composing an exposition is anything but a troublesome errand, composing reflection papers would be perfect for understudies who discover the way toward composing the article exhausting.If an understudy is considering composing a paper regarding any matter, the person should start by finding out about the subject of the article. In the event that the understudy comprehends the subject and, at that point the understudy starts to compo se the paper, the understudy will have little trouble recorded as a hard copy the article. Be that as it may, if the understudy is too befuddled about the subject or is uncertain about the point of view the individual takes recorded as a hard copy the exposition, the understudy will battle to compose the essay.If an understudy feels too overpowered about composing a paper, the person in question should peruse different articles before beginning to compose their own article. This is significant on the grounds that the understudy needs to get a decent point of view of what the article ought not contain. Perusing different papers is an ideal path for the understudy to get a comprehension of what the exposition ought not be about. In the event that the understudy has no other decision, the individual in question should begin to compose the exposition without perusing the essay.Another tip for composing an article is to get a rundown of things to expound on. The rundown ought to be prese nt and as forward-thinking as could be expected under the circumstances. Most understudies discover composing the article tedious and monotonous thus it is perfect to have a rundown of tips for composing an exposition. Along these lines, the understudy can design the exposition around a specific topic.Some themes may incorporate subjects like legislative issues, religion, social circumstances, or pretty much whatever else that will enable the understudy to consider how the person thinks. An understudy ought to pick the subject that will give the person in question knowledge into their point of view. It is critical to comprehend the viewpoint that one has recorded as a hard copy an article in light of the fact that the understudy will utilize the paper to expound on oneself. In this way, the understudy should choose the point of view that the person needs to depict in the article before starting to write.In expansion to arranging the exposition around a specific subject, the understu dy should likewise invest some energy arranging the reflection paper. On the off chance that an understudy is as yet an amateur with regards to composing a paper, the understudy should realize what the understudy needs to state and how the person in question plans to state it. An understudy ought to have the option to work with a decent layout that will show the person in question what to expound on and to what extent the article will take to complete.A understudy ought to never feel like the individual in question can't complete the reflection paper because of an absence of readiness. Understudies ought to consistently give themselves sufficient time to set up their appearance. They ought to recall that having the correct inspiration is the most significant part of composing an exposition.

Essay Topic - Learn How to Stand Out From the Rest

<h1>Essay Topic - Learn How to Stand Out From the Rest</h1><p>In this exercise for composing a convincing article, you will get familiar with the substance that all center school understudies should know. You will find that learning these significant realities about composing is extremely useful later on and will empower you to prevail in your career.</p><p></p><p>You may have understood articles or heard tales about individuals who landed terminated from their positions and chose to begin composing supposition pieces. This is a path for them to procure some additional cash just as to build up their abilities in correspondence and influential composition. On the off chance that you need to be effective with your composing vocation, you should know the substance that all center school understudies ought to know.</p><p></p><p>You ought to compose an assessment piece in the interest of somebody who needs it. You should be certain that the substance that all center school understudies should know is to discover how to stand apart from the rest. The primary thing that you should know is to not show up evident and to keep up the correct viewpoint. It will be vastly improved on the off chance that you have a portion of your sentiments on hold while composing the piece.</p><p></p><p>The next thing that you should know is the topic of the theme that you are expounding on. You have to realize that composing is a type of correspondence and that you should pass on your thoughts utilizing the correct style of discourse. You should realize that the topic will be the premise of the entirety of your arguments.</p><p></p><p>You ought to likewise know the objective of composing an article for center school understudies. You should have a dream of the final product of the article. You ought to be certain that you have a dream of the finish of the piece that you are go ing to compose. You should ensure that you will have the option to get the entirety of your thoughts across.</p><p></p><p>It is significant that you don't feel apprehensive while composing a conclusion piece. You ought to have the option to make your contemplations effectively and easily. You ought to likewise have the option to apply straightforward however successful composing techniques.</p><p></p><p>If you are going to proceed with your composing vocation, you should attempt to know about the subject that all center school understudies should know. You should peruse a great deal of magazines and papers, since this will assist you with gaining information on various thoughts. You ought to have the option to tune in to radio and network shows so you will be progressively acquainted with the points that you are composing about.</p><p></p><p>By knowing the subjects that all center school understudies should know , you will have the option to prevail in the composing field. You will likewise have the option to impart adequately and communicate unmistakably. Your article will get probably the best bit of composing that you ever produced.</p>

Imagination in the Poetry of Wallace Stevens Essay example

What are â€Å"Castratos of moon-mash?† Who are these seemingly real but only partially embodied figures, which Wallace Stevens mentions almost in passing at line three in his poem, â€Å"Men Made Out of Words.† As readers, how are we to understand this short ambivalent phrase, which while confounding us appears to answer the question raised in the previous two lines: â€Å"What should we be without the sexual myth, / The human revery or the poem of death† (1-2). Stevens does not elaborate on the image of the moon-mashed castratos he has just presented, but instead using a hyphen formulates and finishes the relatively short ten-line poem. One can argue that this second part of the poem could even be a separate strophe from the lines already noted,†¦show more content†¦Stevens makes this fact apparent from the beginning of the poem, when he notes not only â€Å"human revery† but also â€Å"the sexual myth† and the â€Å"poem of death† (1). Therefore, these defined formulations are only categories of a greater whole, which remains unmentioned in the poem. In deliberating on Stevens’s poems, we can come to understand this encompassing whole as the imagination, which impels an individual to make â€Å"eccentric propositions† about his or her life and fate (4-5, 10). In his essay, Imagination as Value, Stevens reminds us that â€Å"the imagination is the power of the mind over the possibilities of things [†¦] it is the source not of a single value but of as many values as can reside in the possibilities of things† (136). With these words in mind and from what we have already noted in â€Å"Men Made Out of Words,† we can assert that the â€Å"possibilities of things,† mentioned in the essay, are the same as the reveries, poems, and myths, hinted at in the poem; however, one needs to clarify the difference between the ‘possibilities of things’ and the ‘thingsà ¢â‚¬â„¢ themselves. For Stevens, the imagination is ‘metaphysical’ or something which resides in the abstract but at the time it serves as â€Å"the only clue to reality [i.e. things]† (137); therefore it is through the imagination that reality derives its possibilities i.e. its myths, reveries, and poems. In Stevens argument, the imagination is the liberatorShow MoreRelatedA Force of Nature: Imagination in the Poetry of Wallace Stevens and John Ashbery1602 Words   |  7 Pagesseems to him to be poetry at that time† (The necessary vii). What Stevens is suggesting here is that a poet must find a particular voice among other voices –other poets– and that his voice will be significant only if it intends to be a contribution to the theory of poetry, in the sense that they â€Å"are disclosures of poetry, not disclosures of definitions of poetry† (Ibid). Precisely, the poetry of Wallace Stevens and John Ashbery are disclosures of poetry re garding imagination, for they deal withRead MoreThe Plain Sense Of Things By Wallace Stevens1017 Words   |  5 PagesSense of Things† Written by the poet Wallace Stevens, â€Å"The Plain Sense of Things† creates an atmosphere of imagination, reality and symbolism of natural progression. Stated by POETRY FOUNDATION, Wallace Stevens is one of America’s most respected poets (Wallace Stevens, 2017). Wallace Stevens work is known for its imagination and relates to both English Romantics and French symbolists and is considered one of the major American poets of the century (Stevens, Wallace 2014). In â€Å"The Plain Sense of Things†Read MoreAllan Stevens s Poem Disillusionment Of Ten O Clock775 Words   |  4 PagesWallace Stevens falls in the category with America’s most respected poets. Stevens wrote many of poems that got him to that prestigious category. Stevens was born in 1879 in Reading, Pennsylvania and he took his last breath in August 1955 due to cancer. Harvard University is where he was educated on literacy and was very successful at his time spent there. One particular poem he wrote is short poem â€Å"Disillusionment of Ten O’Clock† in 1915 and it was published in his first book of poetry at the ageRead MoreA Critical Appreciation of Wallace Stevens the Idea of Order at Key West1253 Words   |  6 PagesA critical appreciation of Wallace Stevens- â€Å"The Idea of Order at Key  West† â€Å"The Idea of Order at Key West† was written in 1934 and is considered Stevens’ most complicated poem. It is both long (being eight stanzas and 56 lines) and in depth.†The Idea †¦Ã¢â‚¬  is in a loose iambic pentameter and is written in free verse, meaning that there is no organized rhyme pattern. The stanzas are a bit confusing because the fifth one is indented a lot after the fourth one. In fact, there is no actual line betweenRead MoreEzra Pound And Modernist Poetry780 Words   |  4 Pagespoems share a similar theme: Ezra Pound’s â€Å"A Few Don’ts,† Wallace Stevens’ â€Å"Of Modern Poetry,† Archibald Macleish’s â€Å"Ars Poetica,† and Marianne Moore’s â€Å"Poetry.† Each of these authors felt they had discovered superlative methods to write the most powerful poetry. However, the details and methods which each author used varied from one another. Born in 1885, Ezra pound is known as one of Modernist poetry’s biggest contributors. His poetry of the early 20th century was unconventional and controversialRead MoreThe Snow Man by Wallace Stevens1518 Words   |  7 PagesAfterlife: the complete emptiness Wallace Stevens (1879–1955) wrote most of his poems during the world wars period, which took the lives of millions of people. As a result, Wallace Stevens started to question the importance of religion in the modern era, and felt that you should enjoy your life in the present and not waste time living for an afterlife. In his poem â€Å"The Snow Man†, Stevens describes a harsh winter environment creating a unique dramatic situation through an effective imagery. HeRead More Modernist Poets E.E. Cummings, Wallace Stevens, and T.S. Eliot Change the Face of American Poetry1710 Words   |  7 PagesModernist Poets E.E. Cummings, Wallace Stevens, and T.S. Eliot Change the Face of American Poetry Modernist poets such as E.E. Cummings, Wallace Stevens, and T.S. Eliot changed the face of American poetry by destroying the notion that American culture is far inferior to European culture. These and other American poets accomplished the feat of defining an American poetic style in the Modern Era by means of a truly American idea. That idea is the melting pot. Just as American culture exists asRead More Reality in Wallace Stevens’ The Man with the Blue Guitar Essay2476 Words   |  10 PagesReality in Wallace Stevens’ The Man with the Blue Guitar For Wallace Stevens, reality is an abstraction with many perspective possibilities. As a poet, Stevens struggles to create original perspectives of reality. Wallace Stevens creates a new, modern reality in his poetry. Actually, Stevens decreates reality in his poetry. In The Necessary Angel, Stevens paraphrases Simone Weil’s coinage of decreation as the change from created to uncreated or from created to nothingness. Stevens then definesRead MoreA Comparison and Contrast Between the Two Poems, Poetry and Modern Poetry890 Words   |  4 Pages â€Å"I, too, dislike it: There are things that are important beyond all this fiddle.† Poetry has been around for a long time. As the years go by poetry adapts to the time period. However, the authors have different views. Majority of them will read and enjoy all types of poem, but they have their own opinions. The new, has to be truly unique to the author and to the time period. Shakespeare still had plays that we study, but it is hard to comprehend the message behind the words. Worlds change and theRead MoreSummary Of Thirteen Ways Of Looking At A Blackbird783 Words   |  4 PagesI chose to write about Wallace Stevens’ â€Å"Thirteen Ways of Looking at a Blackbird†. This poem spoke to me because of the similarities to â€Å"Blackbird† by Paul McCartney and John Lennon. It is very interesting to examine the relationship between music and poetry. Songs are poetry in one of its most popular forms. Prior to this class, I had a deep familiarity with the song â€Å"Blackbird† but was completely unaware of the poem by Stevens. The title of the poem, Thirteen Ways of Looking at a Blackbird

How to Apply a College Papers Rubric

<h1>How to Apply a College Papers Rubric</h1><p>When we think about a school paper, we as a rule picture the indulgent articles loaded up with perplexing specialized research. Be that as it may, imagine a scenario where you are not a specialized master. Imagine a scenario in which you simply need to compose a paper that is helpful and interesting?</p><p></p><p>How do you approach composing an exposition that isn't wordy. This is particularly obvious in the event that you need to compose a piece that can be utilized in your classes as a work in progress of your ordinary papers. The rubric for a regular exposition is straightforward and is anything but difficult to apply in class.</p><p></p><p>A standard school paper contains a few classifications that you can use to design your article. These classes incorporate your theme, primary concern, supporting subtleties, and conclusion.</p><p></p><p>The subject classification is the thing that you expound on in your paper. This incorporates everything from your explanation behind composing your paper to the motivation behind your paper. It ought to be something that will urge individuals to peruse your paper. In the model above, it is ideal to expound on your principle point.</p><p></p><p>After you have composed your primary concern, you at that point need to give supporting subtleties that assist individuals with seeing why you have composed this specific piece. You may begin by depicting how you came to compose this paper and afterward proceed to clarify the subtleties of your principle point.</p><p></p><p>Finally, you have to near to giving your decision. This is the most significant piece of your article, since it assists individuals with seeing how your paper was developed. It likewise fills in as your chance to show why the subject you expounded on is significant and deserving o f their time.</p><p></p><p>Writing an exposition all alone can be an energizing encounter yet can likewise be baffling in the event that you don't have the foggiest idea what to compose. By following these means, you will have the option to discover and apply the rubric to assist you with making an incredible article that will be useful to you and your classmates.</p>

Proposal Writing Service - How to Get an Instant Business Proposal

<h1>Proposal Writing Service - How to Get an Instant Business Proposal</h1><p>To set it forth plainly, a proposition composing administration is an organization that will offer to compose strategic agreements for you. It seems like an extravagance, yet in truth this is a flat out need for those hoping to get into the matter of proposition writing.</p><p></p><p>There are several independent working administrations out there that can assist you with your proposition composing. Some of them will charge you a little expense for a proposition author and others charge significantly more than that. I'd suggest avoiding the expense based ones, since they won't give you anything near the nature of work that you will get on the off chance that you enlist an expert to carry out the responsibility for you.</p><p></p><p>What you have to do is utilize an expert help that will permit you to present your proposition with no guarantees , with your own configuration, organizing, substance, and all the rest. This is the place the potential issues begin.</p><p></p><p>All the administrations offer, at a little expense, just permit you to utilize their proposition as layouts or models, so you'll always be unable to utilize them as your own work. You should consistently utilize these formats so as to ensure that everything is perfect.</p><p></p><p>A part of individuals are under the feeling that the layouts resemble an eBook, so they imagine that they can simply make their own assertion reports out of them. In any case, since the layout is made by another person, the format is obsolete, and they won't coordinate to the first proposal in any way.</p><p></p><p>Your proposition should be an eBook. Regardless of whether the organization professes to have their own layouts that are very efficient, which they don't, it doesn't make a difference how effici ent they are, on the grounds that that is only a falsehood - they don't have their own templates.</p><p></p><p>The proposition should be a precise of the offer. You ought to never utilize your layout as a format for your own, and neither should you utilize any of the models gave to make something even remotely like what you're offering.</p><p></p><p>You ought to consistently utilize an expert assistance that will make a strategic agreement for you precisely as you need it. Utilizing formats, as they are known, is a major no-no, and is a significant misuse of money.</p>

How to Pay For Essay Writing

<h1>How to Pay For Essay Writing</h1><p>Do you realize how to pay for article composing when you don't have a ton of cash? Do you have to make your own lucrative chance, or would you simply like to bring in additional cash on the web? Assuming this is the case, at that point there are a lot of individuals out there who are more than ready to show you how to pay for paper writing.</p><p></p><p>There are numerous individuals who just expertise to compose however not how to make their own site. Those individuals truly need to figure out how to pay for paper composing since they should do it in the event that they need to bring in cash from writing.</p><p></p><p>Most individuals simply don't have the foggiest idea where to start so as to get their own vocation moving. They don't have a clue where to discover the cash that they have to pay for exposition composing or what precisely will be expected of them. Actually, there is a lot of cash that can be made through composition without stressing over how to pay for exposition writing.</p><p></p><p>There is an incredible open door for everybody out there. Regardless of whether you are an understudy with an inventive psyche or you basically need to bring in cash from home, there is a lot of cash to be made in this industry. On the off chance that you need to figure out how to pay for exposition composing, you have to understand that there are huge amounts of chances out there sitting tight for you.</p><p></p><p>You simply need to look for the ideal chance. At the point when you do this, it can open up entryways that you never knew existed. In any case, you despite everything need to set aside the effort to be certain that you are taking a gander at the correct chances and setting aside the effort to figure out how to pay for article composing is necessary.</p><p></p><p>It may appear t o be an errand to set aside the effort to inquire about the chance, however you don't have to do this. You simply need to understand that it will permit you to perceive what openings are out there. When you discover the open doors that you are keen on, you have to set aside the effort to find out about the open doors that will profit you the most.</p><p></p><p>If you are keen on returning to class and getting instruction, there is an extraordinary alternative for you. Online instruction is turning into a mainstream approach to get training in the realm of web promoting. You can likewise utilize your composing abilities to make a salary online.</p><p></p><p>This is perhaps the most ideal approaches to begin. All things considered, you can utilize your aptitudes to find low maintenance line of work or you can utilize them to bring in cash from home too. It doesn't make a difference on the off chance that you are an understudy, new busine ss visionary, or simply need to compose for the sake of entertainment, there is constantly an approach to bring in some additional cash and start your own career.</p>

Things You Need to Know About Paper Order Form

<h1>Things You Need to Know About Paper Order Form</h1><p>Paper request structure has become a significant piece of a person's life. It is utilized to make or deal with the request for merchandise as items, administrations and to orchestrate the shipment of products starting with one spot then onto the next. Paper request structure is a serious helpful apparatus and each business association additionally needs to have the paper structure to convey an order.</p><p></p><p>There are different terms for paper and research project is one of them. Numerous organizations likewise utilize the research project for their papers. The truth of the matter is that paper might be significant for organizations to deal with their paper orders and to finish the request with their own paper that they have in the utilization. To maintain a strategic distance from any sort of disarray, you have to comprehend the fundamental insights concerning paper request struc ture with the goal that you may utilize it appropriately.</p><p></p><p>Paper request structure might be a lot of like the paper that is utilized as money related exchanges. In any case, it is as yet a genuine paper and on the off chance that it can't be finished in time the organization can not satisfy its client's structure. In this way, the paper structure ought to be done so that the report gets marked and once the archive is marked the papers can be sent through courier.</p><p></p><p>Paper that is utilized in the exchange is required for taking the request for a customer for a specific thing. As a rule, the paper is taken through customary modes like electronic, fax and post. There are some particular structures that an organization may use for entering the paper for making the form.</p><p></p><p>One of the most well-known approaches to make the paper request structure is to utilize the PC and the web for th e reason. For entering the paper you will require a printer just as your PC to enter the archive. Be that as it may, there are a few associations who lead the procedure on the PC without requiring the nearness of the individual doing the work.</p><p></p><p>These associations for the most part do the electronic structure by utilizing theMS Word or Excel programming. They will likewise require the laser printer to create the paper with the goal that they can print them. In this paper you will require a PC, printer and ink. When you finish the paper, you may spare it should be marked by a client who will place the report in the request form.</p><p></p><p>At times, you probably won't need to utilize paper for the request and may think that its helpful to call a messenger administration for sending the records to you. In such cases the record will be delivered in the dispatch on paper structure so you can convey the archive with you. With t his paper you will have the option to finish the errand and request the things that you need in a compelling way. There are a few associations that require the organization to utilize the telephone to convey the archives to the clients yet the expense of the telephone administrations is very expensive.</p>

Essay Topics on House of Stairs - Avoiding the Essay Topic of House of Stairs

<h1>Essay Topics on House of Stairs - Avoiding the Essay Topic of House of Stairs</h1><p>The composing of a paper on the points on the place of steps is definitely not a smart thought. An increasingly attainable thought is compose a less troublesome exposition on the subjects of political way of thinking. It is as yet a superior choice than composing an article on the subject of place of stairs.</p><p></p><p>The most significant thing in life is one's insight. On the off chance that the capacity to break down issues, arrangements and techniques is low, at that point the learning procedure will turn out to be moderate and deficient. One ought not take a gander at this as an impediment however as a chance. Such an open door may prompt accomplishment in a lifetime. The territories on the place of steps are more muddled than your normal person.</p><p></p><p>Essay themes on place of steps should manage the subjects of engin eering, request, plan, space the board, the brain science of direction, association, execution, and cooperation. On the off chance that you consider these to be the least demanding of the subjects, at that point you are in good shape. You need to focus on these in light of the fact that every ha to do with how your exposition will be seen by the reader.</p><p></p><p>What do I mean by recognition? As a matter of first importance, it is only a piece of reality. Reality has a slender facade of reality on it. In the event that your article subjects on place of steps includes things like space the board, for instance, it can put the peruser off from perusing it since the paper is seen as something contrary to what it is about.</p><p></p><p>On the other hand, if your exposition themes on place of steps fixates on the administration of spaces, it very well may be seen as expert, that is, proficient. This observation will comfort the peruser, letting them make the most of your exposition since they believe that they can identify with the thoughts, not that they concur with you. Along these lines, they begin to guess your article with an open thoughts and feel as if they can offer their opinion.</p><p></p><p>The most ideal approach to move toward the expositions on place of steps is to utilize the various subjects of engineering, request, plan, and association. While composing your article, you can dispose of the subjects intentionally, or even dodge them totally. Be that as it may, the more inventive you are in making your exposition the better.</p><p></p><p>You need to think such that not just you and the peruser will be agreeable yet in addition that the article themes on place of steps will be simpler to recollect. Obviously, the most sensible methodology is to just pick the points intentionally, as there is no other way around.</p>

Global Economy Essay Topics - Points to Consider

Global Economy Essay Topics - Points to ConsiderGlobal economy essay topics can be an excellent way to meet college admission requirements. It is not always necessary to write essays that deal with current events in the world. However, it is possible to still create interesting, well-written essays that will get you some decent grades.The question of the day is whether the economic environment we are in today has made our lives more difficult or whether it has offered opportunities for all people. College admissions officers want to know whether we are facing difficult times. They don't care if you are living in the rust belt or if you live in the golden state.If you are planning to write a global economy essay topic, there are a number of subjects that could fit the bill. In some cases, you may even be able to create a much more general essay. Try looking at one of the ideas below. When you start brainstorming, you will find a lot of themes that you can make use of.The economy today is in turmoil as many people lose their jobs and see their savings decrease. On the other hand, those who are fortunate enough to remain employed are seeing a decrease in their living standards. There are different levels of employment and some people are actually feeling financially secure. They are not falling behind financially because they have worked hard to save money but rather because of their financial investments.As society becomes more environmentally friendly, special needs children will continue to grow up in homes where there is more efficient, efficient and clean technology. These technologies will also allow the grown children to have access to computers so they can learn more efficiently. Technology will allow more families to communicate easily with each other and will eliminate the need for long drives and lengthy waiting periods at transportation hubs.The global economy has its own set of challenges. The political environment is a constant area of concern and th e quality of life in the United States and throughout the world is being threatened by a lack of common sense. One need only look at our current political debate to see that our nation is polarized. From the more conservative position, to the more liberal viewpoint, everyone has a point to make.The global economy has been affected by the recession but it seems to be taking longer to resolve. When a recession hits, the initial effect is a drop in consumer spending. However, it will take a while before that affects the economy as a whole. With global markets having a limited amount of resources, economic influences can be short-lived. After a few years, the effects of the recession will have passed.If you have never tried writing a global economy essay topic, you will likely have a better chance of getting a good grade than you would if you had previously focused on current events. You will have a better understanding of how you can write an essay that will get you a good grade.

Scrooges Transformation in Dickens A Christmas Carol Essay

Ebenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to, even right up to the end. In this essay I am going to distinguish the personality of Scrooge also show you how he was at the beginning of the novella in the 1st Stave to how he changes at the end in the 5th Stave. The title to the novella†¦show more content†¦Also, Dickens describes Ebenezer Scrooge as a cold-hearted, tight fisted, selfish man who despises Christmas and all things that incite happiness. In addition, the words have a rhythm, they all have three syllables. The title of this book is A Christmas Carol. A Carol is a hymn, the three descriptive words is representing a carol so this refers back to the title. A quote from the book is The cold within him froze his old features, nipped his pointed nose, made his eyes red. Dickens portrays Scrooges characteristics like the wintry weather conditions. This illustrates the readers what kind of personality Scrooge has, to me it’s like Dickens is describing Scrooge like Jack Frost. He is truly mean at the beginning but at the conclusion of his experience he changes to a nice man. Although Dickens describes Scrooge as a mean, rude man, it’s like Dickens is teaching us the viewers a lesson that everyone has a different s ide of them it just takes hard work to transform them. Squeezing, wrenching, grasping, scraping, clutching these words portray Scrooge and how he acts upon things and how his actions and behaviour effects people around him. The repeating, rhythmic hard consonant sounds which have a negative effect on Scrooge shows the readers that he is a vile, wealthy man. Also the words are really strong its like a claw, he has clutched on a bad, mean area of life and he cant let go and until he lets go he is going to stay like a mean, malicious man. ThisShow MoreRelatedA Christmas Carol Text Response861 Words   |  4 PagesA Christmas Carol’ Topic: ‘Charles Dickens presents a warning to society through his novella ‘A Christmas Carol’. Discuss. 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Systematic Nursing Assessment Case Study free essay sample

Nursing care mainly focuses on the patient’s physical care, which allows nurses to be with their patients for much longer than many other health professionals. Systematic patient assessment is an integral part of a nurse’s job as it permits patient care to be prioritized according to severity of condition, and also molds the basis of care plans (Anderson, 1998). Through early detection of a deteriorating patient, appropriate treatment can be elicited, which could prevent adverse events and potentially save a patient’s life. Patient assessment is an ongoing process that is conducted throughout the patients stay, with the frequency dependent on the patient’s overall status (Stoy, 2001). If assessment is not conducted thoroughly, vital information may be missed which may impact on the patients overall progress. A detailed systematic assessment is comprised of a primary survey: which aims to identify and treat life threatening conditions, and a secondary survey: which includes a detailed health history and a head to toe assessment (Wardrope amp; Mackenzie, 2004). This paper relates systematic patient assessment to a clinical case study: Mr. Brown, a 72-year-old male is admitted to ED with increasing SOB on exertion. Throughout the paper Mr. Brown’s symptoms will be coupled to appropriate nursing interventions, as outlined by the appropriate literature. The first assessment to be conducted is the primary survey, which involves the identification of immediately life threatening conditions, coupled with appropriate nursing interventions (Allen, 2004). It should be commenced immediately upon contact with the patient, as well as any subsequent interactions. The primary survey is an objective assessment, and follows the pneumonic DRsABCDE (BetterHealth, 2013). The primary survey begins with â€Å"D† and involves the health care provider assessing for dangers to self, the patient, or others. Dangers can include things such as liquid spills, broken glass, loose cables, and even distressed family members (AlscoFirstAid, 2013). In the case study, Mr Brown was sitting upright in bed with no dangers reported; therefore we are able to move onto the next stage. The second stage of the primary assessment, â€Å"R†, involves eliciting a response from the patient. The response can be stimulated by any of the following: verbal means, touching of the shoulder, or a painful stimulus such as a sternal rub (BetterHealth, 2013). Mr Brown is eye opening to name, so he is classified as responsive. The nurse would postpone â€Å"s† sending for help at this stage, as it is unnecessary at the present time (AlscoFirstAid, 2013). Ensuring the patient has a patent â€Å"A† airway is vital; if it is compromised the patient will be unable to adequately perfuse the body with oxygen, which may result in cell death (Stoy, 2001). Airway assessment ensures that the airway is clear and unobstructed from things such as food, vomit or the tongue (Domiguez, 1997). The quickest and easiest way to determine if the patients airway is patent, is by eliciting a verbal response (Safar et al. , 1959). If the airway was found to not be patent, then appropriate interventions must be carried out before continuing on through the assessment (Wardrope et al. , 2004). Mr Brown is ‘talking and orientated on walking’ indicating airway patency, thus it is acceptable to move on to â€Å"B†. The â€Å"B† breathing assessment involves the evaluation of: respiratory rate, rhythm, depth of breathing and use of accessory muscles (AdvancedLifeSupportGroup, 2001). This ultimately assesses the effectiveness of breathing, which indicates if a substantial supply of oxygen is being supplied to the tissues. Upon inspection, Mr. Brown had equal rise and fall of the chest, however he was using his subcleidomastoid muscles, which is indicative of increased work of breathing (Banner et al. , 1995). Mr. Browns skin was also pale and moist to touch, which in combination with increased work of breathing can exemplify a state of hypoxia (Day et al. 2009). Hunter and Rawlings-Anderson (2008) report that the normal respiratory rate of healthy adults is between 12 and 20 breaths per minute. Mr. Brown’s respiratory rate is at 40 breaths per minute; therefore it is clear that he is tachypneic. If the patient is exhibiting increased work of breathing and an increased respiratory ra te, Konica Minolta Sensing Inc. (2006) suggest using pulse oximetry to determine the patients oxygenation status. This assessment measures the level of saturation of the patients hemoglobin molecules. Konica Minolta Sensing Inc. 2006) indicate that normal SpO2 levels should be above 96% saturation, and anything less should be cause for alarm. Mr. Browns SpO2 levels were found to be 88% on room air, this combined with his increased work of breathing and respiratory rate suggest he is hypoxic and not perfusing his tissues adequately. Interventions must be put into place before the primary assessment can continue. To prevent Mr. Brown going into further respiratory distress, it would be appropriate to initiate oxygen therapy. Mr. Brown should be fitted with a Hudson mask on 100% oxygen with a minimum flow rate of 6L (Heffner, 2013). The minimum flow rate will prevent Mr. Brown from rebreathing his expired CO2, and Hudson masks are readily available near the patient’s bedside (Heffner, 2013). The patient’s respiratory status should continually be assessed throughout oxygen therapy, and if the interventions are ineffective, further action is required. Bristow et al. (2000) report that respiratory distress is one of the most common reasons to call for the medical emergency team (MET). They go on to say that a MET call is usually elicited in response to a set of defined physiological abnormalities, which indicate that the patient’s health may be declining. At this in the primary assessment it would be appropriate to initiate a MET call, as the patient appears to be in severe respiratory distress. According to Wardrope and Mackenzie (2004) a â€Å"C† circulation assessment is required to determine if a pulse is present, and whether the circulatory system is satisfactorily perfusing the tissues. They go on to say that a circulatory assessment can reveal signs of internal bleeding, hemodynamic shock, and sepsis. The pulse is assessed for rate, strength, rhythm, and equity on both sides (Anderson, 1998). A regular adult heart rate is eported to be between 60-100 beats per minute, and a regular blood pressure is 110-140mmHg systolic and 60-90 diastolic (Mancia et al. , 1983). Mr. Brown is slightly tachycardic with a heart rate of 105bpm, and hypertensive with a blood pressure of 150/90mmHg. Mr. Browns capillary refill time of 3s is considered within normal parameters, and he has a bilateral, strong radial pulse, which suggests his ci rculatory system is adequately reaching the periphery (Allen, 2004). As these results are not immediately life threatening, no interventions are required at this stage and the assessment can continue. The next level of primary assessment involves an evaluation of the patient’s neurological status, checking for â€Å"D† disability. This step begins with assessing the patients level of consciousness with the AVPU scale: Alert, Verbal stimulus response, Painful stimulus response, Unconscious (McNarry amp; Goldhill, 2003). The assessment continues by checking if the patient’s pupils are equal size and responsive to light (PEARL), and checking the patients blood glucose (Wardrope amp; Mackenzie, 2004). Mr Brown was reported to be drowsy, but eye opening to a verbal stimulus, and his pupils were equal and responsive to light. The patients blood glucose of 13. 4mmol/L was outside the normal parameters of 3-8mmol/L, however in the primary survey we are mainly concerned about hypoglycemia, and can revert back to this issue during the secondary assessment (Wardrope amp; Mackenzie, 2004). The â€Å"E† exposure portion of the primary survey addresses the patient’s external signs and symptoms. The patient’s temperature, skin appearance (including rashes/colour) and diaphoresis should all be assessed (Wardrope et al. , 2004). Mr Brown is afebrile, with a temperature of 36. 6 °C, has no visible rashes, but is pale and moist to touch. These conditions should be noted, and reassessed every 15 minutes to determine any changes, however as they are not life threatening it is safe to move on. The primary assessment is a cyclical process and should be constantly repeated throughout the patients stay in hospital. Continual monitoring assesses the effectiveness of interventions, and allows for subsequent changes to the patient’s care plan. Therefore it would be expected that the nurse should go through the primary assessment until all the requirements of each stage have been satisfied, before continuing on to the secondary assessment. The secondary assessment comprises both subjective and objective data, in the form of a health history and a head-to-toe assessment (Anderson, 1998). A thorough health history is essential to assist the practitioner develop a diagnosis, and arrange a safe medication plan (Quilliam, 2011). The health history includes collecting the patients biographical data, reason for seeking health care, their past medical history, family history, current and past medications, and psychosocial histories (Stewart, 1990). The first information collected in the secondary assessment is the patients demographic details, which includes name, date of birth, gender, address, phone number, and ethnic background (Quilliam, 2011). The extent of the demographic information supplied is as follows: Mr Brown is a 72-year-old male that lives in a large house with his wife. Secondly the patient’s reason for seeking healthcare must be explored including detailed symptom analysis (Anderson, 1998). The pneumonic PQRST (Precipitating factors, Quality, Region and Radiation, Severity, Timing) is often used by health professionals to help the patient describe their symptoms in greater detail (Mulhall, 1977). ‘Precipitating factors’ explains the cause of the patient’s symptoms, whether the onset was sudden or gradual, and if any activities cause the symptom to get worse (Pollak et al. , 2005). ‘Quality’ allows the patient to qualitatively describe the feeling of the symptom, such as a heavy chest, crushing pain, stabbing or sharp (Mulhall, 1977). Region and radiation’ ask for the locations of the symptoms, and if they radiate to any other part of the body. ‘Severity’ allows the patient to describe their symptoms in a quantitative way, by rating the intensity out of 10 (Pollak et al. , 2005). ‘Timing’ refers to the pattern of the symptoms; if they are constant or experienced intermittently. Mr. Brown’s presentin g complaint was increasing fatigue, increasing shortness of breath on exertion, non-productive cough, chest tightness and peripheral oedema. It should also be noted that Mr. Brown requires three pillows to sleep at night. This is all the symptom information that was supplied for the patient. Past medical histories can help gain insight into the patient’s current condition. It should include past and present medical conditions, surgical procedures, congenital conditions, hospital admissions, trauma’s (both physical and emotional), immunizations, allergies and any other relevant information (Swartz, 2002). Mr. Brown’s past medical history shows he has a history of hypertension, hypercholesterolemia, and congestive cardiac failure (CCF). Mr. Brown may also have a history of obesity as his BMI upon admission is 35. , and a BMI gt;30 is classified as obese (DepartmentofHealthandAgeing, 2009). Collecting an up to date family history is important as many diseases carry a genetic component. Information collected in this segment includes diseases in the immediate family, as well as any premature deaths along with their age of death. There was no family history data supplied for Mr. Brown, therefore it will not be discussed. When collecting data about a patient’s medication it is important to remember over the counter, herbal and vitamin supplements, as well as the standard prescription medications. Information regarding the dosage, length of use, and reason for use must also be documented (Quilliam, 2011). Mr. Brown was on Lasix 20mg BD (Bi-daily), Perindopril 2. 5mg BD, and Lipitor 40mg OD (once-daily). This is all the information documented about Mr. Brown’s medications. A psychosocial analysis should be undertaken to gain insight in to the patient’s living situation, and to assess the patient’s level of daily functioning, such as performing activities of daily life (ADLs) (Quilliam, 2011). This is a good opportunity to ask about the patient’s smoker status and alcohol intake. It is also essential to check if the patient has any significant social support (Swartz, 2002). Mr. Brown is a retired schoolteacher that lives with his dependent wife in a large house, which he confined to most of the time. He is independent in his ADLs, but is the sole carer for his wife with osteoarthritis, as his three children live interstate. There is no information regarding his smoking status, and he is a social drinker. The final stage of the secondary assessment involves the collection of objective data, through a head-to-toe assessment. It is important that no significant information is overlooked. This can be prevented by beginning with a general survey, followed by assessment of the head, neck, thorax, abdomen and lastly the extremities (Swartz, 2002). This process involves a comprehensive investigation of each body system using the four nursing techniques: inspection, palpation, percussion, and auscultation (Marcum amp; Killian, 2009). Inspection requires the use of sight and sound to observe the patient’s physical condition. Inspection is commonly used to assess the colour of the skin, and determine the presence of any rashes, bruises, lacerations etc. (Altman, 2004). Palpation employs the use of the finger pads to gently depress the skin, assessing for underlying structures, moisture, tenderness or pulsations (Altman, 2004). Percussion involves tapping the fingertips on superficial structures, to assess the internal densities and consolidation through resonance of internal structures (Altman, 2004). Auscultation requires the use of a stethoscope to listen for internal body sounds, which are usually inaudible to the human ear. The secondary survey helps to establish a baseline health status, and identifies conditions that may or may not relate to the presenting issue. Below is a short discussion on the body systems assessment regarding Mr. Brown. The neurological assessment would commence with a Glasgow coma scale (GCS) to objectify consciousness. As Mr Brown requires a verbal stimulus to elicit a response, has equal limb strength, and is orientated to person, place and time; he has scored 14/15 (CenterforDiseaseControlandPrevention, 2003). GCS helps to assess for brain injury or neurological depression, and a score of lt;13 is found to be abnormal (Teasdale amp; Jennet, 1974). The assessment continues by testing his pupils, which were found to PEARL, and assessing symptoms such as pain and dizziness; which he has nil complaint of. In regard to Mr. Brown’s cardiovascular system, he is experiencing bi-lateral pitting edema to mid calf, which is a common symptom of congestive cardiac failure (Ely et al. , 2006). He has normal heart sounds and capillary refill times. Due to his past history of CCF and current symptoms it would be appropriate to undertake a focused cardiac assessment. This assessment would also include inspection of the chest wall for an apical pulse, inspection of the limbs and digits for cyanosis and clubbing, palpation of the pulses for rate, rhythm, strength and equity; also a blood pressure measurement and an electrocardiogram (ECG) (Day et al. , 2009). Mr. Brown’s respiratory assessment reveals that he has bi-basal crackles in his lungs, along with decreased air entry. This is possibly the main cause for his increased work of breathing, and it would be appropriate to undertake a focused assessment on his respiratory system. The focused assessment would include inspection of the chest wall (for contour and colour), palpation for fremitus, auscultation and percussion of the thorax (front and back), and directed questions relating to the symptoms such as shortness of breath (Massey amp; Meredith, 2011). Upon inspection, Mr. Brown’s abdomen was soft and tender; with normal bowel sounds. It would now be appropriate to address Mr. Brown’s elevated blood glucose level, as any life threatening conditions have been eliminated. Because Mr. Brown is not currently on any insulin according to his drug chart, the nurse would need to liaise with a doctor to initiate an intervention. No other gastrointestinal information was supplied. Although Mr. Brown had nil urinary symptoms, it would still be appropriate to undertake a urinalysis. The urinalysis test allows us to detect increased levels of leukocytes, which are a hallmark of infection (McPherson amp; Ben-Ezra, 2011). The bi-basal crackles heard during the auscultation of the lungs could be due to a possible lung infection. Now that the secondary survey is complete, a social worker should be contacted to arrange care for Mr. Brown’s wife. Because she is dependent she will be unable to maintain herself in the home, and thus will require assistance. This will also help Mr. Brown psychologically, as he will get peace of mind knowing his wife is being taken care of. This report demonstrated a systematic approach to patient assessment regarding a clinical case study. The importance of both primary and secondary assessments in the examination patients was established. The primary assessment highlighted Mr. Brown’s life threatening respiratory distress and showed the significance of early interventions. The secondary assessment helped gain significant subjective information that is essential in the diagnostic process. A thorough head-to-toe assessment demonstrated the importance of acquiring more detailed objective information about the patient. Overall systematic assessment is a valuable tool for nurses to help prevent adverse patient outcomes, and to catalyze the overall healing process.